Advertising Agencies Hit With New Competitive Threat

There’s a new threat on the horizon for advertising agencies. Leading successful service providers including Accenture, Deloitte, KPMG, IBM, McKinsey and PwC are acquiring advertising companies. Why should you take note of this movement if you’re not in the advertising business? Because it serves as a warning for other industries: digital platforms are starting to restructure businesses. Advertising is just one example.

Marketing in the digital age has become a very different story. With the rise of Google and Facebook, it has become a digital story. Money has poured out of print distribution and even TV into digital. But the bigger development is the transformation of marketing organizations and the service providers that serve them.