The Key To Achieving Breakthrough Performance

If your company only wants to achieve an incremental outcome from your change initiative, it is fine to maintain your current business model. However, achieving breakthrough performance requires a fundamental change in the company’s business model. That kind of change is difficult. But given the enormous benefits that are available for companies in customer interactions, customer experience and cost to serve, I believe companies that want to compete and succeed in 2017 and beyond need to tackle a business model change.

By “breakthrough performance,” I mean transformation with an outcome that significantly shifts the company’s revenue and margin profiles and enables a substantive shift in the value proposition the company delivered to its customers. The opportunity for breakthrough performance is very high. But a lot of studies reveal a high degree of failure in these efforts.


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