A lot of vendors are starting to drop the term “digital.” We’re at a point in digital maturity where North American and European businesses accept the importance of technologies such as cloud, AI and automation. They ran experiments on these technologies and validated that they work. Now businesses are moving to “digital at scale.” Let’s look at what digital at scale means and why it’s important.
I first want to point out that the COVID-19 pandemic changes the dimensions of the move to digital at scale – but only temporarily. The pandemic is causing a pause in commercial activity for the next couple of quarters. But once the pause is over, the underlying fundamentals for moving to digital at scale are still positive. And the move will happen quickly at that point.
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