Today’s pace of business demands that IT move quickly to address business needs – which has a prerequisite of IT getting very tight alignment to what the business needs and doing that work in the right order. It seems basic. But IT has a bit of a history of focusing solely on IT performance – cost, quality and speed – and being a little light on clear business outcome metrics. With these measures, IT ends up driving toward standard solutions in the name of efficiency but forgets to measure business effectiveness. Here is why this happens.