Brownfield Archive

Dealing with Organizational Change Inherent in Driving Today’s Application Services

In my two previous blog posts, I pointed out two factors driving demand for application services today, and that they result in greenfield and brownfield opportunities. The third factor in the app demand profile is what we at Everest Group refer to as “vanishing scope.” The objective here is to use new technologies to

Brownfield Opportunities in Demand Profile for Application Services

In my previous blog post, I discussed greenfield opportunities, an exciting area of demand for application services. Among the three factors in the demand profile for app services today, another factor is the desire to change the way services are delivered. For these “brownfield” opportunities, the approach to app demands is very different from