Greenfield Archive

Dealing with Organizational Change Inherent in Driving Today’s Application Services

In my two previous blog posts, I pointed out two factors driving demand for application services today, and that they result in greenfield and brownfield opportunities. The third factor in the app demand profile is what we at Everest Group refer to as “vanishing scope.” The objective here is to use new technologies to

Greenfield Opportunities in Demand Profile for Application Services

Three factors are reshaping the demand profile for application services, changing the services in fundamental ways. The first factor is best exemplified by digital technologies. Basically these are new technologies that create new business opportunities in enterprises. Inside of this would be cloud, mobility, social, big data and the IoT. They are made possible