market potential Archive
The Illusion of Services Growth in the Midmarket
On December 15, 2014 In Thought Leadership
As the services industry struggles more and more with growth, providers naturally think: “We’ve saturated the large clients, so let’s go to the midmarket clients. After all, there are so many more midmarket companies than large ones. So if we can sell to midmarket companies, happy days are here again. We can reignite our