Wipro Launches Hybrid Crowd In Move To Capture Digital Expertise

The stakes are high for service providers trying to transition to digital technologies and business models. Currently there is no clear leader in the space. One of the biggest barriers to providers rotating to digital is gaining experienced digital talent. I’ve been watching providers’ strategies to acquire the necessary talent, and Wipro just made a move that puts a new twist into the race to digital leadership. Wipro just launched Hybrid Crowd, a first-of-its-kind platform enabling companies to crowdsource digital projects to certified experts. It’s a relatively new technology service, and I believe it has the potential to be quite disruptive.

In its December 12 press release, CTO K. R. Sanjib stated Wipro’s Hybrid Crowd platform is a “cornerstone” for Wipro’s internal digital transformation and the digital services it provides to customers.

Hybrid Crowd currently is capturing a very small share of the contingent labor (subcontracting) market. But the model is growing fast and demonstrates the potential for capturing a much larger and significant share of the market. This is an exciting development for Wipro, as the contingent labor market is huge and dwarfing the outsourced managed services market.

Learn more at my Forbes blog.