Customer experience is decidedly a top focus of company operations in 2022. As companies assess whether their digital-age investments achieve success, they increasingly look through the customer-experience lens. The goal in today’s digital platform world is to significantly improve customer, employee, and other stakeholder experiences. Platforms certainly have the capability of delivering exceptional customer experiences. So why are so many companies consistently providing disappointing customer experiences? We at Everest Group looked at the way companies apply the technologies and found the reason for the disappointing experiences.
Read more in my blog on Forbes