Peter Bendor-Samuel

So you’re in an outsourcing relationship and so far you’ve achieved impressive results in meeting your objectives. Then you wake up one day to the unwelcome news that your service provider sold that line of business to another company and you’re now relegated to a provider you didn’t select. What should you do? Do

One of my favorite quotes of American humorist Mark Twain is: “I didn’t have time to write you a short letter, so I wrote a long one instead.” He knew the secret of creating effective content: less is more. This is absolutely the case when creating content for marketing your service offerings and capabilities.

IBM is consistently more profitable than its peers in the global services market. Why are they succeeding and staying out in front of competitors? If you take a deep look at IBM’s impressive record of profit and growth, the reason behind its success becomes apparent: IBM has a clear strategic intent and makes hard

After several years of believing that discretionary spend would come back into the marketplace, it appears that we are, in fact, experiencing an uptick. This increase in demand is definitely welcome after recent years of suppressed demand. The question is: How long will this trend continue and will we move back to the heady

In the worlds of sports and business, there are many examples of teams coming from behind and winning big. Oracle Team USA’s exciting win over Team New Zealand in the 2013 America’s Cup yacht races last week is certainly a big one. There’s also a race happening among the global services providers in the

Once upon a time there was a cloud storage provider with a compelling offering.  Hundreds of small companies and prominent world-leading companies became its customers and reseller partners and moved their data to the provider’s cloud. Then bigger cloud companies offered services at lower prices and drove the storage provider out of business. Unfortunately

There are bountiful opportunities today to use Big Data analytics and business intelligence technologies to change the game. But before you quicken your pace to the nearest tech store, you need to stop and recognize what “change the game” really means. Certainly it means that the analytics software can yield insights that could help

When I think about the ITO and BPO industries today, I can’t help thinking about Walter Cronkite, the American journalist who anchored the CBS Evening News from 1962-1981. He was known as the most trusted man in America. Back in those days there were no 24-hour cable TV news stations and no Internet —

Would you maintain a marketing strategy that has shifted to a disadvantage? The answer seems like a no-brainer, but the reality is many providers in the global services market are indeed marching forward with a disadvantaged strategy. In the increasingly competitive services marketplace, providers are running to thought leadership as a differentiation. That’s great.

Have you the noticed the growing ripples of marketing messages from Genpact? The firm is already a leader in the global services market, but Bain Capital is aggressively pushing Genpact to grow faster and become more dominant in the market. Bain — which is known for taking well-run, aggressive firms and super-charging them —